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May 2009 |
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Changing Seasons
Agriculture was born on the fertile plains of Syria. Today, it remains a key economic pillar, representing around 20 percent of the country's GDP and 19 percent of its workforce. However, drought and the easing of fuel subsidies are taking a heavy toll on farmers. In this month's Focus section, Syria Today looks at the world's oldest agricultural sector and the hardship facing those toiling in it.
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March 2009 |
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Focus on: Tourism
 Incredible India. Malaysia, truly Asia. Nothing compares to Egypt. And Syria? As tourism emerges as a key pillar in the country’s post-oil economy, Syria Today looks at the tourism industry and the Syrian brand. Or rather the lack of one. While advertising on tourism has risen significantly in recent years, Syria lacks a clear brand – a set of images, moods, expectations and feelings created among potential foreign visitors. More than simply drawing in visitors from around the globe, a focused branding strategy could help lift Syria’s profile on the international stage, challenging the negative media-driven images foreigners all too often associate with the country and the region in general.
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March 2009 |
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The New Road to Damascus
 The word is out: Syria is the new ‘it’ travel destination.
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March 2009 |
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Branding Syria
 Building a strong tourist brand for Syria is key to boosting tourism and improving the country’s image abroad.
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March 2009 |
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More Than Just Islam and Spices
Most first-time visitors to Syria have no idea what to expect. Syria Today asked tourists wandering through the Old City of Damascus how their image of Syria had changed since arriving in the country.
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March 2009 |
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Good Things Come in Small Packages
 Global travellers increasingly want an experience, rather than a standard holiday. A handful of Syrian niche tourism operators are launching projects aimed at satisfying this demand.
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March 2009 |
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Q&A: Ali Esmaiel
Chief executive officer of the Aga Khan Cultural Services in Syria
 Tourism development and cultural heritage preservation need to go hand in hand.
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March 2009 |
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Cradle of Christianity
 Aleppo’s unique make up – the city houses the most diverse Christian community in the Middle East – is drawing in growing numbers of foreign visitors from around the globe.
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