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March 2009 - Business Features
March 2009

Sealing the Deal

Words John Dagge
Photos Phil Sands

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After years of political wrangling, Syria’s long-delayed Association Agreement (AA) with the European Union is expected to be ratified by EU member states by the middle of the year.

Part of a broad European effort known as the Barcelona Process aimed at boosting relations with Southern Mediterranean countries, the deal is set to give Syrian traders and businessmen improved access to the EU’s 450 million consumers. At the same time, European businesses will be able to export to Syria without being subject to the high customs duties that currently protect Syrian firms

A version of the deal was initialled in 2004, but put on hold following the assassination of former Lebanese Prime Minster Rafik Hariri in February 2005. As Europe has moved to re-engage Syria over the past 12 months, concluding the AA has been high on the agenda. On December 14, the Syrian State Planning Commission head Tayssir Raddawi and Deputy Director General of the Directorate for External Relations at the European Commission Hugo Mingarelli initialled a revised agreement in Syria.

“This agreement is very important for Syria,” Bahar al-Deen Hassan , a member of the Syrian parliament and the national Chamber of Commerce, said at a press conference following the signing ceremony. “We expect to see Syria be successful in exporting goods to Europe, especially clothes, textiles and agricultural products.”

Risks and opportunities
In all, the Syrian-EU AA stacks up at 77 pages in length. As with all deals, however, the devil is in the detail and the agreement’s appendixes are a massive 433 pages long. While the deal aims to create a free trade area between the EU and Syria, restrictions and quotas on many goods and industries remain.

While agriculture has been highlighted as an economic sector which will benefit from the deal, a range of quotas and tariffs will still apply to Syrian products at the end of its 12-year implementation period. All of which has many observers questioning the trade benefits Syria will derive from the deal.

“Europe has not opened up its market to agricultural products from abroad, we are still subject to quotas and tariffs,” Nabil Sukkar, managing director of the Syrian Consulting Bureau, said. “The agricultural part is not reciprocal. Europe is actually keeping its common agricultural policy and keeping its restrictions on imports.”

Complex rules of origin clauses – regulations which set out what can be classified as a Syrian product – may also work to restrict trade benefits. A study by Anja Zorob, a senior research fellow at the Institute of Development Research and Development Policy at the Ruhr University of Bochum in Germany, found Syria’s access to EU markets could be “seriously impeded” by the EU’s right to resort to contingent protection measures. In addition, there is a rules of origin regime which stipulates that at least 40 percent of the components in any Syrian good must be made in Syria for it to be eligible for duty free or preferential access to the EU.

“Complex rules of origin or restrictive product and processing standards are threatening to increase transaction costs in trade with the EU,” Zorob said. “In the worst case they may contribute to a full erosion of the preferential access Syrian merchandise exports enjoy on the European market.”

However, Syria will also draw benefits from the deal. A potential rise in the flow of investment dollars, with the agreement working to reduce some of the uncertainties potential European investors have regarding Syria, stands as a major advantage.

“The trade side is not going to be all that beneficial,” Sukkar said. “The more beneficial aspect will be if we see investments coming from Europe to Syria and to South-Med countries. That is the big benefit, because first you benefit from the investment and second you benefit from the technology coming with the investment.”

 

EU Assistance to Southern Mediterranean Countries (EURm)

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* Source: European Commission

Syria can also bank on a rise in the amount of EU funding flowing into the country. While the EU remains the country’s largest foreign donor, its contribution is the smallest to any of its Southern Mediterranean partners. For the period 2007 to 2013, the EU has set aside SYP 7.9bn (EUR 130m) for Syria under its European Neighbourhood and Partnership Instrument (ENPI). Impressive, but far behind the EUR 654m set aside for Morocco, EUR 632m to the West Bank and Gaza, EUR 558m for Egypt, EUR 300m for Tunisia, EUR 265m to Jordan, EUR 220m for Algeria and EUR 187m for Lebanon.

Cheaper imports of some goods will result in lower prices to local consumers. Increased competition is also expected to spur efficiency gains among Syrian manufacturers, although many market watchers fear these workshops will be put out of business altogether, unable to compete with their much larger and technologically advanced European counterparts.

It’s a risk the government admits. “Any agreement has risks and opportunities,” Syrian Deputy Prime Minister for Economic Affairs Abdullah Dardari told journalists after the December 14 initialling ceremony. “Undoubtedly some industries will suffer and more competitive industries will emerge.”

The first step
The greatest benefits to Syria under an AA are likely to be those which are not easily assigned a dollar value. Central to this is creating better ties with the international community and paving the way for a lifting of US sanctions.

“Syria was anxious to sign now because it wants to remove or to counter US efforts to isolate it,” Sukkar said. “From that point of view, it’s helpful. The fact that there is an agreement has a psychological effect. When you say I am in an AA it gives confidence to investors.”

The agreement could also work to lock in the reform process and give decision makers the excuse they need to push through potentially unpopular reforms.

“Locking in economic reform and enhancing its credibility is generally regarded as one of the most important effects of regional integration,” Zorob said. “The AA and the agreements signed with partners in the region, such as the Greater Arab Free Trade Area (GAFTA) and the Turkish-Syrian Free Trade Agreement, are currently the only instruments the government can use to credibly lock in economic reform.”

While welcoming the agreement, Sukkar said it should be a first step in the process of creating an Arab-EU free trade market. To do this, the EU’s free trade agreements should be linked to the GAFTA.

“Why is this better?” Sukkar asked rhetorically. “Because given an Arab free trade area, anyone from Europe investing in Syria can sell their products in the rest of the Arab world. Without this a European businessman investing in Syria can only sell their products in the Syrian market. With an Arab free trade area the benefit to European investors is much larger so they have more incentive to come here.”

Above and beyond any of this, Sukkar said, is the need to rethink the Euro-Med partnership given the significant changes which have taken place in Europe since the Barcelona Process was launched.

“A free trade agreement is in itself not sufficient to upgrade the region to a higher standard of development,” he said. “For the agreement to have an impact on the region there should be a commitment on the part of Europe to upgrade the level of development of Southern Mediterranean countries to a certain level that should be agreed upon within a certain period of time.”

Furthermore, a lack of regional peace will undermine any development gains in the region.

“The lack of security in the region is the major obstacle to development,” Sukkar said. “The lack of a regional political agreement regarding the Arab-Israeli dispute has hindered the success of the AA. If we don’t give it the necessary priority, then any development will always be threatened by the lack of security in the region.”

The Good Oil

Lebanon's olive industry may provide some valuable lessons for Syria under an Association Agreement.

Syria’s agricultural sector is being held up as a primary beneficiary of an Association Agreement (AA) with the EU. Freer access to lucrative markets in Europe, the argument goes, will provide poor Syrian farmers with new income streams. If the experience of Syria’s neigbours is any guide, however, it may not be so straightforward unless significant support and reform of the country’s agricultural sector is carried out in parallel to the agreement.

A detailed study into the impact of Lebanon’s AA on the country’s olive oil sector, published jointly in 2006 by the UN and the Lebanese government, provides a guide to how the deal is likely to play out for Syrian olive farmers, oil millers and traders. Syria’s small western neighbour signed off on a free trade deal with the EU in 2002. By March 2003, the trade clauses had come into effect, allowing Lebanon to export 1,000 tonnes of olive oil duty free to the EU each year. To date, however, the country has failed to fill its quota.

“Most Lebanese olive growers were not taking advantage of the duty free export quota and a range of necessary measures are urgently needed to achieve the benefits of the AA,” the study, published in February 2006, concluded.

The report found the structure of Lebanon’s olive industry, with small producers scattered around the country and largely dependent on a few large oil traders, meant farmers lacked the economies of scale to reap the benefits of the agreement. Outdated milling techniques and a lack of industry wide quality control measures added to the problem.

This does not mean that the AA could not be of benefit. The study also researched the economic benefits of the agreement if a comprehensive upgrade of the Lebanese olive oil sector was undertaken. Under this scenario, olive oil export revenues could increase by 2,380 percent to hit SYP 178.6 (USD 3.5m) annually.

To make the most of the agreement, the report recommended the Lebanese government better market their product, stressing the regional uniqueness of Lebanese olive oil. A substantial programme of industry upgrade was also recommended, particularly in relation to milling and packaging methods to ensure consistent quality within the industry. A national body to oversee the industry reform and market Lebanese olive oil was also called for.

The report estimated that the action plan would cost some SYP 3.8bn (USD 81.4m), but increase revenue by some SYP 1.2bn (USD 27m) each year for the first 13 years.