Syria Today | New marketing firm opens

New marketing firm opens

Indicate, a new marketing and advertising research firm, will begin operating in Syria this month.

The firm will represent YouGov in Syria, a leading global market research company.

“In Syria, we have always underestimated the importance of knowledge accumulated through research,” Indicate managing partner Khaled Challah said. “Indicate will be able to provide that.”

YouGov is a research company which operates an online research panel of more than 1.7m members across the Arab world, plus a global panel of more than 2m. It operates in the Middle East, North Africa, Europe and the United States.

“We believe that with Indicate we will be able to provide unparalleled research services in Syria, maintaining the drive for excellence with our global and regional expertise,” YouGov chief executive officer Nassim Ghrayeb said.